Redesigning the usability and accessibility of the ecommerce site ‘AYR”. Identifying what problems the site may have through different tests and methods, use of various principles to allow for analysing problems and suggesting solutions

The end goal to create a re-design after learning usability principles and then comparing the usability of both the original design and the redesign to see if performance and satisfaction can be improved.

(presenting extracts from my module report)

First Impression and assumptions

The colour pallet used is calming, easy on the eye, neutral pastels colours that are non-distracting. The images have a similar colour pallet of natural neutral colours.

The all year round concept of seasonless attire seems niche, The people on this site assumably are environmentally conscious.

The pricing being quite high the audience will be wealthily, probably want to show off The naming of products like they would be purchased with the name being a selling point.